Sunday, September 14, 2008

Style.com Re-design

Style.com is the online home of Vogue and W magazines. For those interested in fashion news, it is the most comprehensive compilation of archived images from Fashion Week collections. They also offer highly edited trend reports and special interest story packages designed for the web. They recently underwent a massive redesign, streamlining their menus and departments. It looks a little messier at first glance, but I think its meant to give a "I just cut this out of my favorite magazine and put it up on my bulletin board" kind of look.

They put together an interactive slide show for their shopping guide that I found pretty inspired. It is a different approach to the average slide show because you click on the images of classic style icons to reach the actually image gallery.

The use of teal really stood out on style.com's (new) black and white background. The only complaint I have is that the images on the title page are cropped very haphazardly. It's distracting because the images seem distorted and oddly sized. It looks like they tried to have them "standing" but it just looks funny. However, I like how you when you scroll over each woman, you can see her name and select her slide show that way, but there is also the option to select from a list of their names.

The slide show looks very sleek and crisp; the pictures are free-floating and the page doesn't reload completely every time you click on something, which I think is so important for Web-based design.

I think style.com really achieved a feel that your just flipping through a picture album rather than clicking through a virtual slide show. The use of classic icons to represent new trends is always fun to see, although I would have loved the images of said icons to be better prepared for the web.

http://www.style.com/trendsshopping/shoppingguide/081308/

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