TIME magazine's 100 Most Influential People list has been out for some time now. The list has been a subject of controversy (when Tony Blair pouted about not being included), which clearly only sells more copies. What I really love is the treatment used to display the list on TIME's website. In print, I feel like, although lists are effective alternative story formats, they can get stale. On the web, it is far to lengthy and hard to read if all the names were to be placed in a list on one page.
The design is so simple and clean that there is no doubt TIME's demographic (Baby Boomer Internet newbies) can easily navigate the extensive list. Each mini-article frames the image of the person deemed influential enough to be on this list. The articles are short and have options to e-mail, post it on Facebook or Digg and a variety of other ways to share your favorite person with the rest of the web. I also find it fascinating that each writer's voice is preserved perfectly in their articles. You really feel each one's personality since you tend to read the stories back-to-back.
I get pretty starstruck when I interview "celebrities." I interviewed Mayor Buddy Dyer and Daddy Yankee and I always find myself extremely nervous. What I love most about TIME's Most Influential People articles is that some journalist (or, you know, Madeleine Albright) gets to speak to the Dalai Lama or George Clooney or just plain gets published in freakin' TIME magazine. I can only imagine what that must feel like.
However, some silly copy editor forgot to capitalize NATO in Ms. Albright's piece on Vladimir Putin. Tsk, tsk TIME magazine... :)
http://www.time.com/time/specials/2007/0,28757,1733748,00.html
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